Next Generation Industries in a Converged Wireline & Wireless Age

Technology, globalization, competition, consumers, SIC convergence, and M&As are driving all industries into a time of rapid change. The issues they confront are similar — Brand Experience Optimization. Customer and Value Chain Partner Intimacy, Shareholder Value. Employee Attraction & Retention. Faster Decision Support at the moment of need. Supply Chain Evolution. Operating Cost Optimization.To get closer to shareholders, customers,alliances, value chain partners, and employees, First Movers are accelerating into the mobile buildout of their wireline web.

"We think we are on the cusp of the next wave of the wireless buildout, where companies will begin to implement mobile solutions that interface with their existing, enterprise systems." Deutshe Banc Alex Brown, 6/00 The accelerating volume of self-service, online transactions is affecting the future of how products and services are investigated, compared, bought and sold.

Investments, loans, automobiles, electronics, insurance, healthcare, and more will all be affected. Increasing levels of seller-buyer interaction will be delivered via an integrated, synchronized, and scaleable wireline/wireless architecture incorporating Desktop, Laptop, PDA, Interactive TV, Wireless LAN, and Mobile Phone Platforms. Aggregation & personalization of product and services from multiple sources will be delivered to value-stratified classes of customer and value chain partner.

To capture increased revenue and profitability, information will increasingly be aggregated, cross-sold, and upsold to segmented classes of buyer via electronic media. HR will extend to the Wireless Web.

Self-service contact via mobile phones and PDAs will allow employees to access HR databases from mobile, secure platforms.Purpose-built and branded devices will increasingly enable wireless commerce.

Phones, PDAs, and Pager technology will merge. Branded devices connecting high value customers to secure extranets will become more prevalent. Analysts predict that 75% of all PDAs placed in service in 2003 will be provided by vendors at no or low cost.Mobile Devices will not operate solely in an online and realtime mode.

Some applications will be carried on the device itself, such as timesaving, automatic, permission-based downloads without user involvement. Highly personalized, relevant, and actionable smart content will be delivered via mobile business and consumer applications according to the need for immediacy, mobility, and user friendliness.

CRM, Supply Chain, HR, Product Development and back-end ERP technologies and processes will all extend outward to the wireless web. Brand experience, user experience, and application effectiveness will be enhanced by rich media.

Text-based content on mobile devices will increasingly be joined by brevity-optimized VoIP, fast-loading graphics, and ultimately, video. Mobile Devices will increase revenue.

Devices offering web access when most convenient for the user, such as wireless PDAs and cell phones will deliver a wider audience than wireline devices such as PCs.

Mobile Devices will deliver and capture personalized data and decision support based on the need for Immediacy. Mobility. User Friendliness.