Generation Industries in a Converged
Wireline & Wireless Age
Technology, globalization, competition,
consumers, SIC convergence, and M&As are driving all industries into a time
of rapid change. The issues they confront are similar — Brand Experience
Optimization. Customer and Value Chain Partner Intimacy, Shareholder Value.
Employee Attraction & Retention. Faster Decision Support at the moment of
need. Supply Chain Evolution. Operating Cost Optimization.To get closer to
shareholders, customers,alliances, value chain partners, and employees, First
Movers are accelerating into the mobile buildout of their wireline web.
"We think we are on the cusp of the next wave of the wireless buildout,
where companies will begin to implement mobile solutions that interface with
their existing, enterprise systems." Deutshe Banc Alex Brown, 6/00 The
accelerating volume of self-service, online transactions is affecting the
future of how products and services are investigated, compared, bought and
Investments, loans, automobiles, electronics,
insurance, healthcare, and more will all be affected. Increasing levels of
seller-buyer interaction will be delivered via an integrated, synchronized, and
scaleable wireline/wireless architecture incorporating Desktop, Laptop, PDA,
Interactive TV, Wireless LAN, and Mobile Phone Platforms. Aggregation &
personalization of product and services from multiple sources will be delivered
to value-stratified classes of customer and value chain partner.
To capture increased revenue and profitability,
information will increasingly be aggregated, cross-sold, and upsold to
segmented classes of buyer via electronic media. HR will extend to the Wireless
Self-service contact via mobile phones and PDAs
will allow employees to access HR databases from mobile, secure
platforms.Purpose-built and branded devices will increasingly enable wireless
Phones, PDAs, and Pager technology will merge.
Branded devices connecting high value customers to secure extranets will become
more prevalent. Analysts predict that 75% of all PDAs placed in service in 2003
will be provided by vendors at no or low cost.Mobile Devices will not operate
solely in an online and realtime mode.
Some applications will be carried on the device
itself, such as timesaving, automatic, permission-based downloads without user
involvement. Highly personalized, relevant, and actionable smart content will
be delivered via mobile business and consumer applications according to the
need for immediacy, mobility, and user friendliness.
CRM, Supply Chain, HR, Product Development and
back-end ERP technologies and processes will all extend outward to the wireless
web. Brand experience, user experience, and application effectiveness will be
enhanced by rich media.
Text-based content on mobile devices will
increasingly be joined by brevity-optimized VoIP, fast-loading graphics, and
ultimately, video. Mobile Devices will increase revenue.
Devices offering web access when most convenient
for the user, such as wireless PDAs and cell phones will deliver a wider
audience than wireline devices such as PCs.
Mobile Devices will deliver and capture personalized data and decision support
based on the need for Immediacy. Mobility. User Friendliness.